What is the Difference in Engagement Across Different Customers?

Differences exist in engagement across industries, such as tech or retail, different age groups of employees or their location

There are some differences in engagement that we see with customers based on several factors including:

• Industry,
• Age,
• Location, and
• Program availability.  

For example in the industry category, we see differences in retail or manufacturing environment where you have more blue-collar and "deskless" workers than in tech or services company that have less of these type of user categories.  This affects the engagement and adoption strategies.  

Also on the geographical location, we see some differences in acceptance of recognition as culture in these nations.  For example in Germany, it is very conservative to share compliments publicly (even things have to be approved by the Worker's Union) compared to the US that is more culturally open and advanced to sending and sharing appreciation.  

Also the content and availability of the recognition programs would influence a lot of the adoption and engagement, so for example if you have a location or groups of employees that are not eligible for monetary programs, this will affect the adoption and engagement from those locations / groups that do not have more monetary program available.  Or the type of programs you make available (as seen below).

Last but not the least, the millennials show differences from the older age groups in their expectations.  Millennials place a higher value on recognition by higher-ups than older workers.​  Also millennials respond to comparatively​ small rewards that can deliver disproportionately large results.  For more details on this study, ask our team for the full research.

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