How to Develop a Strong Brand in the Solution?

Having a strong brand and design can communicate large impact and leave everlasting impression on the new recognition programs

The starting point is to develop strong branding for your recognition program. Just like a business, that relies on branding to attract and retain its customers, we likewise should create recognition branding that is memorable and recognizable to our employees – drawing them into our “product” and making employees want to engage with it time and time again.

This is an area you can really have fun with, and I’ve seen many companies get clever with branding, through naming employee recognition programs and choosing images that would make any marketing team jealous with their creativity. The key here is to put in place branding that has legs to stand on, so it will be able to be used for multiple years, and not something that will need to be changed a year later.

An example of this is the branding created for the recognition program we designed for one of our clients at an iconic brand. The strong branding was created by using various styles, subtle animations, backgrounds, images, and eCards, which evoke an immediate understanding of what they’re all about. I mean, can’t you just picture employees giving each other virtual high fives as they use the peer-to-peer programs?

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