Fast Approval Feature

Streamline Your Content Approval Process

The fast approval feature is designed to streamline the content approval process by allowing content editors to skip the traditional approval workflow. With this feature, content editors can take full accountability for their communications and ensure that they have checked for errors, considered the timing of their launch, and confirmed that their content meets the necessary quality standards.

How to use the fast approval feature

To use the fast approval feature, simply select the 'self approval' option when sending your communication for approval. This will skip the traditional approval workflow and prompt you to confirm that you have considered the necessary quality check points.

Image: Nurture Admin center - Editor - Send for approval

Quality check points

When using the fast approval feature, it is important to ensure that you have considered the following quality check points:

1. Check for errors: Before launching your communication, it is important to check for any typographical or other errors that could impact the effectiveness of your message. Take the time to proofread and edit your communication before submitting it for approval.

2. Consider timing: Timing is an important factor to consider when launching any communication. Make sure that your message is being sent at an appropriate time and that it aligns with any other relevant campaigns or initiatives.

3. Run communication by an independent reviewer: Even though the fast approval feature skips the traditional approval workflow, it is still a good idea to run your communication by an independent reviewer. This can be a colleague or another trusted source who can provide feedback and help identify any potential issues.

4. Check for sensitive content: It is important to consider whether there is any sensitive content in your communication. If there is, it may be necessary to run the communication by a Communications Business Partner or Consultant to ensure that it meets all necessary standards.

Once you are sure that you want to proceed click Continue with self-approval button. This will directly approve your communication, enable 'Create campaign' action and you will receive a confirmation mail.

Image: Nurture Admin center - Editor

Conclusion

The fast approval feature is a useful tool for content editors who want to streamline the content approval process. By taking full accountability for their communications and considering the necessary quality check points, content editors can ensure that their messages are effective, timely, and meet all necessary standards.